Chinese coatings face new opportunities and challenges


The distribution of Chinese coatings is facing a new round of opportunities, especially environmentally friendly coatings, which will face market space that is several times larger than before. From the perspective of the overall environment, the Decision of the Central Committee on Several Major Issues Concerning Comprehensively Deepening Reform, released at the forefront, clearly proposes to promote the coordinated development of large, medium, and small cities, as well as the integration of industry and urban development. We can fully imagine that second tier cities will have a greater demand for higher quality environmentally friendly coatings, while third - and fourth tier cities will form new growth points.

In fact, in the past decade, the coating industry has maintained a considerable growth rate, especially in the building materials coating industry, which has always been considerable. According to the 2013 Report on Building Decoration Coatings, the growth rate of building decoration coatings in the past decade has mostly exceeded 10%, with 2.159 million tons in 2008 and 2.6167 million tons in 2009, a growth rate of 21.2%; In 2011, it reached 3.5182 million tons, an increase of 30%; At the end of 2012, the production reached 4.8 million tons, accounting for 37.8% of the total paint production, with a year-on-year increase of 28.02%.

The huge industrial scale and market space have not only led to the rise of a group of large-scale architectural decoration paint brands, such as 3A environmentally friendly paint, MeiTuShi, Dulux, Nippon Paint, etc., but also driven hundreds of thousands of paint dealers and millions of employment opportunities.

With the release of new macro policies, the promotion of urbanization, the driving force of rigid demand in the real estate market, the sustained strength of the second-hand housing decoration market, the optimization of the entrepreneurial environment, and the emergence of new consumer markets, new entrepreneurs and dealers have seen more new opportunities in the construction and home decoration paint market.